Granatus Ventures invests in Prelaunch

20 March 2023

Granatus Ventures invests in Prelaunch to provide real-life testing products before launch.

Prelaunch.com is an Armenian startup that has developed tools to help startup founders figure out what’s worth building — and just raised $1.5 million to further develop its product and services.

Background

“My friend Stepan called me one day, showing off a product they had designed — Gawatt Emotions — that had just won a prestigious award. Excited with his recent success and its potential, Stepan took a leap of faith and bought the rights from the client. He wanted to create a standalone product and sell it himself, and he reached out to me to see if I wanted to partner with him on this journey,” says Narek Vardanyan, CEO at Prelaunch. “But even though I liked the product idea, something didn’t quite jibe, ‘Why do you think this is gonna be successful, Stepan?,’ I asked him. We decided to run a test before spending huge sums on production and marketing.”

The test was a simple two-page website. The first page showed the general idea and asked people to leave their email to subscribe for updates. The second page had the price alongside a buy now button. The idea is simple: It checks the customer’s actual willingness to pay — as people were asked to consider the price, take out their cards and make a purchase. The team set up a marketing funnel, drove traffic to that page and waited.

The whole article can be found here: Prelaunch.com fundraise