What are early-stage investors really thinking?
23 June, 2025
During London Tech Week, VC partner Janine Suttie moderated the “Decoding the Investor Mindset” panel at the Shaping the Future: UK Growth Strategies event, hosted in collaboration with the Department for Business and Trade Türkiye at the Institute of Directors.
Janine was joined by three seasoned UK-based investors, Tom Weatherall, Amadeus Capital Partners, Yervand Sarkisyan, Granatus Ventures and Dan Bowyer, SuperSeed. Together, they shared their insights on what early-stage investors are looking for and how founders can strengthen their odds of success.
Here are some of the key takeaways:
1. Pitching = Selling. Hone your story.
2. Target the right investors for your stage and sector.
3. Founder-market fit is everything.
4. Resilience matters - don’t give up.
5. Reputation travels - be professional.
6. The global capital landscape is shifting.